Maybe nowadays you already familiar with the sentence that someone do not eat meat anymore because they are vegan. That statements are increasingly being heard lately. More and more, they are starting to change their diet to be vegan. Starting with starting to eat less meat and rice, until finally consuming only fruits and vegetables. It seems that this plant-based food trend is also being felt overseas. Vegans even have special plant-based meats available at https://www.verygoodbutchers.com/. No wonder fast-food restaurants are willing to put out a special vegan menu. For example, Burger King, which presents Impossible Whopper by using vegetable meat as its patty. There is also KFC which was attacked when it launched the chicken bucket but made from vegetables.
Some of the research conducted shows that the word ‘vegan’ is of interest only to those who are vegan. But not only that, the trend is now getting wider. So, categorizing these foods as ‘plant-based’ is more appropriate and interesting. Whatever the mention, according to research conducted by Dining Alliance, a restaurant industry group in the United States, found that there was an increase in vegetable meat sales by 268 percent in 2019. Meanwhile, the previous year, vegetable meat sales were only 21.6 percent. Very significant, right? The study also found that the emergence of new restaurants that offer plant-based meat menus also jumped to 26.4 percent. This means many restaurants are adding vegetable-based meat variants to their menus.
During 2019 most of the vegetable meat is made into burger dishes; a favorite made of black beans. Some try to serve a sausage from vegetables to be used as pizza toppings. With these findings, it can be concluded that, nowadays, many restaurants have understood that to join the wave of this trend, they are not enough just serving salads. They have to present more plant-based menu variants. More varied, so more interesting.